Welcome to Camp Tree

Thank you for choosing Camp Tree to automate your referral marketing. By doing so, you're taking the first step toward marketing independence for your camp. Over time, you'll be able to reduce the costs and frustrations that come with relying on marketing consultants, online advertising, and camp fairs—all while rewarding your camp families for their referrals.

You already know how valuable referrals can be. Most camps naturally get 70% or more of their new campers through word-of-mouth alone. But what about the rest? That’s where Camp Tree comes in.

Camp Tree was created by a camp director who, like many of you, found referral marketing to be overwhelming. Managing emails, responding to inquiries, setting appropriate incentives, and tracking who referred whom—it’s a lot to juggle. Our platform automates these tasks, helping you elevate your referral marketing without adding more to your plate.

However, a word of caution: Camp Tree isn’t a magic bullet. Like any tool, it works best when you put in the effort. You’ll need to fine-tune your messaging, test different incentives, and figure out the optimal timing for reaching out to families (hint: frequently!). For instance, a regional camp near Philadelphia found that spring and winter breaks are great times to send referral messages. Discovering what works best for your camp may take some time, but with persistence, you'll see substantial results. And once you hit on a winning strategy, Camp Tree makes it easy to "rinse and repeat."

We’re excited to partner with you on this journey. If you need support, we're here to help every step of the way.

Thanks again for choosing Camp Tree!

Patrick Brannan  
President, Camp Tree